2011 is gone, and 2012 has rolled in without missing a beat. The social media industry is growing in leaps and bounds. I often hear business people say social networking is similar to the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How Luxury Travel Tip would it not be to learn what trends come in store for the year ahead? Could you adequately prepare for this rapidly changing industry? In this post, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions become a reality. My predictions are not based on any kind of special powers. They are predicated on my industry research, what I read and what I see happening every day in my work. My accuracy rate in the social media marketing industry has been about 97 percent. However, even though I’m wrong it’s only because my timeline ended up being longer than I thought it was going to be. I’ve a knack for spotting social media marketing trends. And this article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the decision is yours. Either way these trends will unfold because the year progresses. So continue reading and heed my advice. Ready your social media marketing campaigns to make the most these trends for 2012 and beyond.
Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue steadily to grow at an alarming rate.
Last year Facebook grew from around 600 million to 800 million users depending on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is said to be in the works of creating their own social networking. The adoption rate of small business will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “a worker social media use policy” to regulate business hour usage. Second, develop a social media marketing intend to reach and engage this enormous market. Combining both engagement and pay per click campaigns work best.
Prediction #2) One of many largest players in the social media marketing arena can make a “miss step” in 2012.
I believe that one of the very best four SOCIAL MEDIA MARKETING Network companies will make a costly mistake causing them to reduce significant market share. At this time several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it extremely difficult to communicate with them. Take Facebook, for example. They do not list any contact information other than a Facebook page. Sure they will have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no phone number where one can call and talk to a human being? They do have a Facebook page it is possible to enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having difficulty with your account? You post a note and never get yourself a reply! Twitter and LinkedIn are not much better. They don’t list a contact contact number or address either. However, I’ve found that they do reply to your email and posted messages, although it sometimes takes as long as seven days to acquire a reply.
In my opinion, of the very best three social media companies, LinkedIn supplies the best service. Google is new in this game. It isn’t as an easy task to lump them in with all of those other social media giants yet. However, I could tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the grade of service you receive depends on the person you obtain on the phone. The good news is that you can get someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media marketing campaign if need be. Furthermore, if you’re using any of the top four social media services, make a backup of one’s data. This is in the event you decide to make “the switch” and ditch one of these players.
Prediction #3) Google+ can be one of many top 3, in the social network arena by the finish of 2012.
I know I’m going from a limb here, but I really believe that is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media marketing sites. The exact number of Gmail users is not public, but we can say for certain that it is huge! I’ve read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate using these properties into their social networking. This adds value to their social network. Increase this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also had the opportunity to produce a social-networking product that is simple to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. I’m not sure that they can keep this frantic pace forever, but for 2012, it’s a done deal. My advice to you is to review what your location is spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to create a Gmail and Google+ account. If you curently have a Gmail account, this will only take you about five minutes. The bonus here is you can even set up a Google+ Brand page with out a lot of fuss.